Logo workshop

Decided (Keagan, 20 Oct): the stencil treatment of the carrot and whisk, with horizontal, stacked, broken ring, and the classic stamp in double-ring and no-ring forms. The no-ring stamp is also shown on a paper disc and as an ink stamp. Everything else is in the archive at the bottom. Where the logo came from is on the history page.

1. The mark: stencil

The client's watercolour, isolated and printed as a one-colour stencil: forest ink on cream, reversed to cream ink on dark backgrounds so it never sinks into the green. Tap either tile for the full-size PNG.

2. Lockups

Light and dark versions of each, live SVG in the site's fonts.

Horizontal, mark left

The everyday lockup: site header, email signature, invoices.

Root & WhiskHassall's Private Dining & CateringRoot & WhiskHassall's Private Dining & Catering

Stacked

Mark over wordmark over tagline: hero, /links, social avatars.

Root & WhiskHassall's Private Dining & CateringRoot & WhiskHassall's Private Dining & Catering

Broken ring

Two open gold arcs, italic wordmark across the middle, Ontario in the tagline.

Root & WhiskPrivate Dining · Catering · OntarioRoot & WhiskPrivate Dining · Catering · Ontario

Classic stamp, double ring

Heavy outer ring, hairline gold inner rings, curved small caps, diamonds at nine and three.

Root & Whisk · Hassall'sPrivate Dining · CateringRoot & Whisk · Hassall'sPrivate Dining · Catering

Classic stamp, no ring

The curved text alone makes the circle.

Root & Whisk · Hassall'sPrivate Dining · CateringRoot & Whisk · Hassall'sPrivate Dining · Catering

No ring, on a paper disc

A disc of the menu's aged parchment with a soft torn edge and a light burn. Reads the same on any background.

Root & Whisk · Hassall'sPrivate Dining · CateringRoot & Whisk · Hassall'sPrivate Dining · Catering

No ring, as an ink stamp

The whole stamp printed as one rubber-stamp impression: speckled knockouts, a faint ink wash behind, a slight tilt.

Root & Whisk · Hassall'sPrivate Dining · CateringRoot & Whisk · Hassall'sPrivate Dining · Catering

Notes

  • Mark (Keagan, 20 Oct): the stencil treatment of the client's watercolour carrot and whisk. Raster is fine; no vector redraw.
  • Lockup set: horizontal with the mark left, stacked, broken ring, and the classic stamp with a double ring or no ring. The no-ring stamp also comes on a paper disc and as an ink stamp; the filled seal is archived.
  • All words in the site's own type: Instrument Serif wordmark with the gold ampersand, Plus Jakarta Sans small caps. No dates.
  • No wheat from the AI render; the vector wreath is archived.

Progress

  1. ✓Mark chosen: stencil (mark-stencil.png)
  2. ✓Lockup set chosen (horizontal, stacked, broken ring, double ring, no ring)
  3. ✓No-ring stamp on backings (paper disc and ink stamp kept; seal archived)
  4. ✓Stamps chosen: paper disc and ink stamp (both used on the site)
  5. Export finals and swap into header, hero, /links, favicon, OG card (one commit)

Archive

Options explored and set aside, kept for reference.

Mark treatments

The twelve effects tried on the watercolour. Stencil was chosen.

  • Watercolour (original)

  • Posterised

  • Ink and wash

  • Soft bloom

  • Risograph

  • Halftone

  • Engraving

  • Stencil(chosen)

  • Stencil, gold carrot

  • Gold foil

  • Chalk

  • Line only

Lockups and ring styles

Shown with the stencil mark for comparison.

Root & WhiskHassall's Private Dining & CateringRoot & WhiskHassall's Private Dining & Catering

Horizontal, mark right

Root & WhiskPrivate Dining & CateringRoot & WhiskPrivate Dining & Catering

Sunburst

Root & WhiskPrivate Dining & CateringRoot & WhiskPrivate Dining & Catering

Arch, ovals and ribbon

Root & WhiskHassall's Private Dining & CateringRoot & WhiskHassall's Private Dining & Catering

Wreath, vector

Root & Whisk · Hassall'sPrivate Dining · CateringRoot & Whisk · Hassall'sPrivate Dining · Catering

No ring, as a filled seal

Root & Whisk · Hassall'sPrivate Dining · CateringRoot & Whisk · Hassall'sPrivate Dining · Catering

Classic, single gold ring

Root & Whisk · Hassall'sPrivate Dining · CateringRoot & Whisk · Hassall'sPrivate Dining · Catering

Classic, dotted ring

Root & Whisk · Hassall'sPrivate Dining · CateringRoot & Whisk · Hassall'sPrivate Dining · Catering

Classic, half ring

Root & WhiskPrivate Dining & CateringRoot & WhiskPrivate Dining & Catering

Classic, wordmark on the arc