Logo workshop
Decided (Keagan, 20 Oct): the stencil treatment of the carrot and whisk, with horizontal, stacked, broken ring, and the classic stamp in double-ring and no-ring forms. The no-ring stamp is also shown on a paper disc and as an ink stamp. Everything else is in the archive at the bottom. Where the logo came from is on the history page.
1. The mark: stencil
The client's watercolour, isolated and printed as a one-colour stencil: forest ink on cream, reversed to cream ink on dark backgrounds so it never sinks into the green. Tap either tile for the full-size PNG.
2. Lockups
Light and dark versions of each, live SVG in the site's fonts.
Horizontal, mark left
The everyday lockup: site header, email signature, invoices.
Stacked
Mark over wordmark over tagline: hero, /links, social avatars.
Broken ring
Two open gold arcs, italic wordmark across the middle, Ontario in the tagline.
Classic stamp, double ring
Heavy outer ring, hairline gold inner rings, curved small caps, diamonds at nine and three.
Classic stamp, no ring
The curved text alone makes the circle.
No ring, on a paper disc
A disc of the menu's aged parchment with a soft torn edge and a light burn. Reads the same on any background.
No ring, as an ink stamp
The whole stamp printed as one rubber-stamp impression: speckled knockouts, a faint ink wash behind, a slight tilt.
Notes
- Mark (Keagan, 20 Oct): the stencil treatment of the client's watercolour carrot and whisk. Raster is fine; no vector redraw.
- Lockup set: horizontal with the mark left, stacked, broken ring, and the classic stamp with a double ring or no ring. The no-ring stamp also comes on a paper disc and as an ink stamp; the filled seal is archived.
- All words in the site's own type: Instrument Serif wordmark with the gold ampersand, Plus Jakarta Sans small caps. No dates.
- No wheat from the AI render; the vector wreath is archived.
Progress
- ✓Mark chosen: stencil (mark-stencil.png)
- ✓Lockup set chosen (horizontal, stacked, broken ring, double ring, no ring)
- ✓No-ring stamp on backings (paper disc and ink stamp kept; seal archived)
- ✓Stamps chosen: paper disc and ink stamp (both used on the site)
- Export finals and swap into header, hero, /links, favicon, OG card (one commit)
Archive
Options explored and set aside, kept for reference.
Mark treatments
The twelve effects tried on the watercolour. Stencil was chosen.
Watercolour (original)
Posterised
Ink and wash
Soft bloom
Risograph
Halftone
Engraving
Stencil(chosen)
Stencil, gold carrot
Gold foil
Chalk
Line only
Lockups and ring styles
Shown with the stencil mark for comparison.
Horizontal, mark right
Sunburst
Arch, ovals and ribbon
Wreath, vector
No ring, as a filled seal
Classic, single gold ring
Classic, dotted ring
Classic, half ring
Classic, wordmark on the arc