Logo history

What is on the site today, the direction Jason sketched in his Meta AI thread, and every earlier render. All renders are keyed off their magenta backing. Current work is on the logo workshop.

In use on the site today

The stencil carrot and whisk (header, favicon, share image), the paper-disc stamp on /links, and the ink stamp in the footer and on the about page. Design work lives on the logo workshop.

Stencil mark and favicon

Paper disc (/links)

Ink stamp (footer, about)

Jason's direction, October 2026

A gold carrot-whisk mark inside a loose green wreath with ROOT & WHISK in serif. His kit also names a palette. Superseded by the direction on the workshop page, kept for the record.

• Forest#1A3C2A
• Gold#C5A059
• Charcoal#2B2B2B
• Kraft#C8A97E
• Off-White#F5F1E8

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  Jason's final kit file (20 Oct)

  Root_And_Whisk_GREEN_TRANSPARENT.png from his updated Drive: the watercolour carrot and whisk inside the wheat wreath, with a green script wordmark. Logged for the record; the site keeps Keagan's direction (no wheat, site type).

  Jason's pick in the thread

  Open #jason-final full size
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  Wreath only, wordmark below

  The thread's own pick: no ring, no dots, no bottom words. Gold carrot-whisk, loose green carrot-top wreath, ROOT & WHISK in serif.

  Open #13 full size
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  Thick black ring, wordmark on top

  Icon as the hero inside a heavy ring. The ring reads as a sticker.

  Open #10 full size
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  Ring with service line

  Adds PRIVATE DINING & CATERING along the bottom arc.

  Open #11 full size
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  Cream disc

  Same mark on an off-white disc with a black ring, closer to an app icon or profile picture.

  Open #12 full size
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  Ring, alternate wreath

  Variation on 11 with a fuller, more symmetrical wreath.

  Open #14 full size

Earlier concepts

Stamp variants, the RW monogram and two wordmarks from the first pass.

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  Stamp, gold carrot

  The badge in use on the site today, before keying and cleanup.

  Open #06 full size
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  Stamp, green ring

  Filled forest ring, white interior. Reads well on dark.

  Open #03 full size
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  Stamp, black

  Monochrome ink version of the badge.

  Open #01 full size
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  Stamp, dark

  Near-black variant with the distressed texture.

  Open #04 full size
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  Stamp, monochrome

  Line-art badge, no colour.

  Open #07 full size
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  Stamp, green tops

  Badge with only the carrot tops in green.

  Open #08 full size
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  RW monogram, boxed

  Minimal modern monogram with a whisk detail, on a white card.

  Open #02 full size
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  RW monogram, disc

  The monogram set in a circle.

  Open #05 full size
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  Wordmark with line-art carrot

  Root & Whisk in serif over a single-line carrot and whisk, tagline below.

  Open #00 full size
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  Wordmark, alternate

  Second wordmark treatment with the loose line drawing.

  Open #09 full size